Making sense of the evolution of corporate growth and what it means for the traditional companies to innovate. Reviewing the opportunities and challenges of labs, accelerators, partnerships models, and the process and pace of adoption.
How do you kill new ideas, keep things the same and stay where you are? We will share with you the hidden secrets of an organisational change bandit, giving you tips on how people choke ideas, innovation, progress and evolution within organisations.
With governments struggling to overcome the challenges of sustainability, there is an opportunity for brands to speak up. And with 66% of global millennials stating that they would be willing to pay extra for sustainable offerings from companies that are committed to positive social and environmental impact, there is a massive opportunity for brands to be heard.
Join us for a fast-paced panel discussion at unbound London to hear from our expert panel of accountants from CBW and lawyers Taylor Vinters. The panel will highlight the key factors to consider on th ...
Lloyds Banking Group is unlocking the start-up spirit in its employees by facilitating new initiatives that would benefit the company. In this case study Kate Simmons and Kate Bohn will share how this initiative is transforming innovation throughout the bank.
Yossi Vardi sits down with Martha Lane Fox to discuss her journey as an early tech innovator and what led her to set up Doteveryone, the think tank championing responsible tech for the good of everyone in society. She'll talk about why considering the ethical, social, and human impact of tech should be a fundamental part of design and delivery. She'll show how everyone, from industry to civil society to government, has a role to play. And she'll share her vision of the future – one where digital technologies are useful, trusted, and worth trusting.
As a marketer, it’s important to understand the value of your social marketing efforts. Properly calculating ROI and having a transparent view of social value is key to being successful on social. With the amount of metrics and data points available measuring ROI can seem daunting, but it doesn’t have to be. Attending this workshop will provide you the opportunity to understand how best to calculate the ROI of your social activities, that are most relevant to your organisation's goals.
Physical retailers are being hit hard with challenges thanks to the era of e-commerce. Bricks-and-mortar brands are having to take more risks and think more creatively to drive footfall into their stores. In turn, we've seen a rise of the online-only store. But despite the trend towards online shopping, data shows that 88% of shopping in the UK is still done in physical stores, suggesting that consumers are not ready to move to an exclusively online shopping experience. We've brought together a selection of retailers, both on and offline, to share their insights and strategies on how to keep their customers engaged and spending.
In a world where consumer media consumption is multi-platformed, fragmented, and fickle, how can content providers use art and science to continuously adapt to provide consumers with what they want, when and where they want it. In this session, Hayley will reveal the magic formula to using content, context, and data to engage consumers in mutually beneficial ways
We're going to agree to disagree in this panel, because consensus rarely provides break-through ideas or innovation. Join ATTEST and a selection of super smart leaders in their field for a frank and ...
For 130 years we’ve enjoyed the escapism and power of the moving image but despite advances in technology, the user experience has remained restrictive, prohibitive and passive. All that is about to change with major broadcasters, OTT services and industry leaders believing the time has come to embrace interactivity; put the power in the hands of the viewer and unlock a vast and lucrative opportunity for advertisers
Our appetite for access to new content anywhere and anytime is still larger than ever, and the way that brands and publishers create and distribute content must evolve in order to align with the behaviour of the modern content consumer. And the race for people’s attention is seemingly never ending across media, advertising, digital and social channels. We explore innovations in the what, the where and the how across news and entertainment, focusing on live, mobile and personalisation, and hear from brands who are delivering focused content, to the right audience in the right way.
Everyday we use storytelling to sell ideas, change opinions and expand our worlds. Join our team of expert storytellers for an interactive, in-depth workshop and hear from innovators and global brands how they have succeeded by learning the art of a great story. We are going to ask four attendees to join us and we will be seeding the audience with a couple of surprise guests to come up on stage too (we need to keep that secret).
We have experienced a decade of unparalleled change, exemplified by the launch of iPhone and proliferation of smartphones since. From the way we communicate, interact, work and consume - every aspect ...
Tomorrow’s food will be unrecognizable to today’s consumers, with emerging developments like lab-grown meat, microbiome personalization, drone delivery, checkoutless retail, and food printing. These advances, together with the booming consumer demand for health, sustainability, and experience, are driving massive disruption and innovation across the multi-trillion dollar food industry. This panel will explore food and the opportunities around it with leaders from the culinary, social, tech, and business worlds.
There is more data on consumers than ever but are brands utilising that effectively to inform their product development? With sophisticated developments in analytics, this panel asks how companies are leveraging consumer insights to create the most relevant products and fulfil their customer needs and invoke brand loyalty.
Following up on the worldwide response to his New York Times best-selling book, "Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses", and from his front row seat at CES, Shapiro shares his latest insider insights on competing for innovation, future of workforce, tech for good, immigration and patent laws, and key issues around international innovation. Drawn from Shapiro's three decades of experience leading the consumer technology industry, Ninja Innovation goes behind the scenes of today's top enterprises and start-ups, uncovering their essential strategies for success.
Accurate assessment of the language of consumers can reveal a goldmine of actionable insights for brands. From understanding how your brand or product is discussed compared to competitors, to understanding how consumers are evolving their opinions and attitudes; drilling into language data provides competitive advantage. Learn how to apply law enforcement techniques to the language data you already have to drive sharper strategy and more engaging content.
For hundreds of years, banks have been slow, difficult to use and unloved. Monzo is the antithesis of this — more than 80% of their growth comes from word-of-mouth and they have a thriving community who vote on new features, help choose pricing and run events in collaboration with Monzo. And it's working. Monzo now have more than 750,000 customers and are signing up more than 70,000 new customers per day. Tristian will discuss how their approach to product development, building community and getting feedback from customers made them so successful and will explore how ‘the brand ethos’ plays an intrinsic role in informing this.
Female-led businesses achieve far lower levels of funding, with male entrepreneurs 86% more likely to be venture-capital funded, and 56% more likely to secure angel investment. At unbound, we're helping to change that, by inviting a number of top female founders from across the UK and Europe to take part in a live, interactive startup battle. The winner will not only win bragging rights, but also get funding from our challenge sponsor. Discover the startups pitching and the jury
It’s been well-documented how essential it is to deliver a consumer-first experience in the digital age - this is taken to new heights when considering Gen-Z. In this talk, we’ll give away our top tips from our experience working with the biggest brands in the world on how to deliver a world-class experience to different types of Gen-Z audiences around the world.
As consumers, we want advertising to be marketed to us at the right time, to the right person, in the correct context and appropriate place. Find out how marketers are using the data available to them to deliver more relevant ads to drive sales, and what challenges they’ve encountered and how they navigated them.
We live in an age of incredible technological progress. However, the way humans harness and adopt these technologies is largely dependent on behavioural change. In this session, Ogilvy Vice Chairman Rory Sutherland delves into today’s data-obsessed culture, the importance of behavioural economics and how businesses and marketeers of all sizes today can tap into behavioural insights to thrive in an increasingly disruptive landscape.
Your hard work has produced brands, designs and innovations, are you protecting those valuable assets effectively? Our fictitious start-up client, LinkedRing, developed an intriguing product - a smart ring with heart-rate sensors, haptic and visual feedback and the ability to form mesh networks with other rings. As well the hardware, LinkedRing have accompanying apps, which include an AI driven dating system.
As innovation continues to disrupt the industries around us, how can traditional, long-standing corporates keep abreast with the pace of change? unbound invites those companies that are successfully fostering innovation in alternative ways in order to accelerate their business transformation.
London has been deemed the number one global financial centre, is Europe's most valuable tech startup ecosystem and ranked as the leading global hub for fintech. The adoption of disruptive, innovative technologies like blockchain and mobile wallets has fundamentally changed the concept of how we deal with the market place, and cryptocurrency craze has hit mainstream hard. As connected technologies continue to become more ubiquitous, this evolution will define the way commerce operates. unbound brings together a selection of experts to explore the key opportunities and challenges the financial and tech industries face
Emerging trends such as automation, machine learning and the internet of things (IoT) are driving smart city adoption. At unbound, we're bringing together key stakeholders and policymakers to discuss how IoT is transforming city living and the public sector.
Whether you're looking for initial seed or you're heading into series C territory, navigating the investment journey can be overwhelming. unbound London brings together a selection of investment companies and angel investors who share their top tips for scaling businesses.
The ongoing integration of AI and machine learning technologies into businesses still seems to be in its early stages. We will discuss the state of AI, its current uses and what the future holds for one of the most disruptive technologies of our time.
This panel puts the spotlight on those that are trailblazing the way in supporting the next generation of innovators and entrepreneurs. It will discover how you can utilise universities to grow ideas, understand the needs of next-generation innovators and receive actionable takeaways for scaling innovation.
Gen-Zers are expected to account for nearly 40% of all consumers by 2020. But how are brands and corporations expected to reach them when their behaviour and activity radically changes across the different social platforms? At unbound we discuss the strategies, platforms and tactics that will drive engagement and the attention of this important, complex demographic.
Venezuela is facing a crisis like never before. The Green Helmets are a humanitarian group working on the streets to give medical assistance to the hundreds of people that are injured by violence on the streets. Join Federica Davila as she takes us through the situation in Venezuela and outlines the ways that the innovation community can assist in Venezuela.
Navigating the commercial real estate market can be overwhelming, especially when an organization’s needs are continually in-flux. There are a number of flexible workspace solutions available, but how, when and what does a growing company really need? Learn about emerging real estate trends and solutions that help to shape the future of a company, at any size and stage of growth. The talk will be led by Tom Sleigh Breather’s Director of Real Estate, who has over 10 years of experience in the industry and will be followed by a Q&A and drinks.
Voice is no fad — it’s not new either: it’s part of a continuum in the development of artificial intelligence, the evolution of automation, and is here to stay. Machines are finally adapting to our default way of communication and people are adopting smart speakers faster than they adopted smartphones 10 years ago. The great thing about using our voice to interact with our things is that it’s so intuitive, it’s hands-free, it’s accessible to a wide audience, and has a low learning curve. But at the same time, voice puts us into a whole new online world, almost making obsolete 30 years of UX knowledge and best practices related to digital interactions using screens. How do you create a brand’s identity when you take away visual layouts, fonts, imagery, colours — everything you so carefully picked for your brand’s online presence —and then funnel your brand through a third party voice assistant, making everything sound the same? In this session, we will discuss the challenges and opportunities that different kinds of organisations are facing when it comes to creating successful voice-and-audio-only experiences with examples from Channel 4, LEGO and Publicis.Sapient.