FIRESIDE CHAT: MONZO: ENGAGING CUSTOMERS AND BUILDING A BANK PEOPLE ACTUALLY WANT
For hundreds of years, banks have been slow, difficult to use and unloved. Monzo is the antithesis of this — more than 80% of their growth comes from word-of-mouth and they have a thriving community who vote on new features, help choose pricing and run events in collaboration with Monzo. And it's working. Monzo now have more than 750,000 customers and are signing up more than 70,000 new customers per day. Tristan will discuss how their approach to product development, building community and getting feedback from customers made them so successful and will explore how ‘the brand ethos’ plays an intrinsic role in informing this.