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KEYNOTE: BEHAVIOURAL ECONOMICS, INNOVATION AND BEYOND: UNLOCKING THE POTENTIAL OF TECHNOLOGY

19-Jul-2018
Main Stage
Main Stage
We live in an age of incredible technological progress. However, the way humans harness and adopt these technologies is largely dependent on behavioural change. In this session, Ogilvy Vice Chairman Rory Sutherland delves into today‚Äôs data-obsessed culture, the importance of behavioural economics and how businesses and marketeers of all sizes today can tap into behavioural insights to thrive in an increasingly disruptive landscape.  
Speakers
Rory Sutherland, Vice Chairman - Ogilvy

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