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KEYNOTE: THE ART AND SCIENCE OF LOYALTY: HOW TO DELIVER COMPELLING AND ADDICTIVE CONTENT

18-Jul-2018
Main Stage
Main Stage
In a world where consumer media consumption is multi-platformed, fragmented, and fickle, how can content providers use art and science to continuously adapt to provide consumers with what they want, when and where they want it. In this session, Hayley will reveal the magic formula to using content, context, and data to engage consumers in mutually beneficial ways
Speakers
Hayley Cochrane, Head of Digital - Mail Metro Media

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