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PANEL: VOICE IS NO FAD: CREATING MEANINGFUL EXPERIENCES USING VOICE TECHNOLOGY

19-Jul-2018
Main Stage
Main Stage

Voice is no fad — it’s not new either: it’s part of a continuum in the development of artificial intelligence, the evolution of automation, and is here to stay. Machines are finally adapting to our default way of communication and people are adopting smart speakers faster than they adopted smartphones 10 years ago. The great thing about using our voice to interact with our things is that it’s so intuitive, it’s hands-free, it’s accessible to a wide audience, and has a low learning curve. But at the same time, voice puts us into a whole new online world, almost making obsolete 30 years of UX knowledge and best practices related to digital interactions using screens.  How do you create a brand’s identity when you take away visual layouts, fonts, imagery, colours — everything you so carefully picked for your brand’s online presence —and then funnel your brand through a third party voice assistant, making everything sound the same? In this session, we will discuss the challenges and opportunities that different kinds of organisations are facing when it comes to creating successful voice-and-audio-only experiences with examples from Channel 4, LEGO and Publicis.Sapient. 

Chairperson
Gianfranco Chicco, Marketing Director - The Lovie Awards
Speakers
Emma Scott Robinson, Creative Director - Publicis
James Poulter, Head of Emerging Platforms & Partnerships - LEGO
Jane English, Business DIrector - 4creative

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