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PANEL: HOW CUSTOMER INSIGHTS INFORMS PRODUCT DEVELOPMENT

18-Jul-2018
Future Stage
Future Stage
There is more data on consumers than ever but are brands utilising that effectively to inform their product development? With sophisticated developments in analytics, this panel asks how companies are leveraging consumer insights to create the most relevant products and fulfil their customer needs and invoke brand loyalty.
Speakers
Caroline Harding-Gelbard, VP Consumer Insights - Paperless Post
Dave Wascha, Chief Product Officer - Photobox Group
Georgina Wilson-Powell, Journalist and Editor - Pebble
Janis Thomas, Marketing Director - Birchbox
Mai Fenton, VP Marketing - UNiDAYS
Seb Hochmuth, Head of Product - Treatwell

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