PANEL: HOW TO KEEP UP IN THE ERA OF E-COMMERCE
Physical retailers are being hit hard with challenges thanks to the era of e-commerce. Bricks-and-mortar brands are having to take more risks and think more creatively to drive footfall into their stores. In turn, we've seen a rise of the online-only store. But despite the trend towards online shopping, data shows that 88% of shopping in the UK is still done in physical stores, suggesting that consumers are not ready to move to an exclusively online shopping experience. We've brought together a selection of retailers, both on and offline, to share their insights and strategies on how to keep their customers engaged and spending.