PANEL: NON-STOP DIGITAL DISTRACTION
18 Jul 2018
Our appetite for access to new content anywhere and anytime is still larger than ever, and the way that brands and publishers create and distribute content must evolve in order to align with the behaviour of the modern content consumer. And the race for people’s attention is seemingly never ending across media, advertising, digital and social channels. We explore innovations in the what, the where and the how across news and entertainment, focusing on live, mobile and personalisation, and hear from brands who are delivering focused content, to the right audience in the right way.