FIRESIDE: CHANGING THE RULES OF THE GAME WITH INFLUENCER MARKETING
18 Jul 2019
Football Manager is the worlds most influential e-sports and has been one of the most played games for over 20 years and sold over 18 million copies to date. How has this game stayed influential and timeless for so long? Miles Jacobson OBE of Football Manager talks alongside Harry Hugo of The Goat Agency about how it has overhauled its entire marketing strategy to connect with new audiences and remain at the top of its game.