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WORKSHOP: APPLYING LAW ENFORCEMENT TECHNIQUES TO LANGUAGE FOR SHARPER STRATEGY AND MORE RESONANT COMMUNICATION

18-Jul-2018
Future Stage
Future Stage

Accurate assessment of the language of consumers can reveal a goldmine of actionable insights for brands. From understanding how your brand or product is discussed compared to competitors, to understanding how consumers are evolving their opinions and attitudes; drilling into language data provides competitive advantage. Learn how to apply law enforcement techniques to the language data you already have to drive sharper strategy and more engaging content.

Speakers
Ben Hookway, CEO - Relative Insight
Rich Wilson, CMO - Relative Insight

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