WORKSHOP: HOW TO SUCCESSFULLY DEFINE, MEASURE AND PROVE THE VALUE OF YOUR SOCIAL STRATEGY
As a marketer, it’s important to understand the value of your social marketing efforts. Properly calculating ROI and having a transparent view of social value is key to being successful on social. With the amount of metrics and data points available measuring ROI can seem daunting, but it doesn’t have to be. Attending this workshop will provide you the opportunity to understand how best to calculate the ROI of your social activities, that are most relevant to your organisation's goals.
We will cover:
- How to define, measure and prove social ROI
- Identifying the right KPIs to impact against your business goals
- Practical steps to calculate your social media ROI