Joan Murphy is Co-Founder of FRAME, a London-based fitness brand, she is highly regarded as an industry expert and innovator. Joan originally from New Zealand studied Business, specialising in Marketing and Finance at Central Otago University in NZ, before starting a career in Radio with MediaWorks in Auckland. She took off to travel for 6 months around Europe prior to moving to London in 2014. In London, Joan worked in Advertising for 3 years before meeting business partner Pip Black in 2007. Together they set out to build a brand which would encourage fit, healthy living through high energy and fun-filled classes. The entrepreneurial duo have also proven that launching and growing a startup can be successfully balanced with motherhood.