Corin Mills

Corin Mills

Head of Brand, Dixons Carphone

Corin Mills' experience has centred around the management, strategy, architecture and visual identity of brands. From tactical hands-on delivery, through to global brand-led business transformations.

He has worked for leading brand agencies and large multi-national brands and is currently Head of Brand at Dixons Carphone, overseeing their range of brands including Currys PC World and Carphone Warehouse. Before this, he was overseeing implementation at Wolff Olins following a wide range of experiences including brand management for the launches of EE and Virgin Media, as well as store design for Tesco, Waitrose, Orange and T-Mobile.


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