Finlay Clark is the UK Country Manager of Waze, responsible for revenue, partnerships and growth of the crowd-sourced traffic and navigation app. He joined the company in 2016 having previously worked with Google's retail and ecommerce clients. He has also worked at Big Mouth Media. Finlay and his colleagues collaborate with transport authorities, broadcasters and advertisers, showcasing how Waze data can be effective to make cities run more efficiently. He has appeared on Newsnight, BBC and Sky News to talk about issues of congestion, transportation and mobility.