Julie Fedele

Julie Fedele

Head of Innovation & Strategy, Bupa

As the Head of Strategy & Innovation at Bupa Customer Labs, Julie plays a critical in ensuring that the business is solving complex customer problems in new imaginative ways, she does this by primarily working with the health tech startup community to bring a fresh outlook and new capabilities into the business. Julie is responsible for leading Bupa’s Accelerator programme which this year is focussed on solving problems which exist within the Aged Care sector. Julie has over 14 years’ experience in leadership, strategy and design across a variety of industries, with most recent efforts spent in the Bupa Australian Health Insurance business overseeing the design and delivery of Retail Next, a reimagined incubated people, customer and retail experience, culminating in what ‘being Bupa’ is and will be in 2018 and beyond. When she is not looking after her 4-year-old son, Julie has a passion for personal development and getting involved in the startup world, particularly those focused on improving the health and wellness of the world.


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