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CASE STUDY - Barclays Hackathon

Uncovering the most promising startups for Barclays 


Scouting startups from key digital locations around the UK & Europe for a 6 month period, the competition brought together 15 finalists for a live 48 hour hack taking place on the fringes of Unbound London. Over the course of the two days, teams were evaluated and following the end of day 1 semi- finals, 6 teams returned for a final day of hacking and the grand final.

Held in the presence of the Global Chief Digital Officer and Global Head of R&D, the companies competed for a place in the forthcoming Barclays TechStars Accelerator programme and opportunity to roll out their solutions/product with Barclays.

  • What we like about unbound is it brings together different companies, different start ups and different people from various industries
    Ruchir Rodrigues
    MD, Digital Banking, Barclays
  • It’s bringing together investors and startups and entrepreneurs all in one place to be able to really find the synergy to build great companies
    Don Dodge
    Developer Advocate, Google Inc.
  • It’s a great place to meet people and make magic happen
    Jo Wells
    VP of Digital, Viacom (MTV and Comedy Central)

Key Deliverables

  • Curation and delivery of 15 global teams in the Fintech sector

  • Facilitated the delivery of the hackathon and accompanying adjudication

ROI

  • Provided an opportunity to scout, engage, evaluate and understand the key innovation and startup companies emerging in Fintech

  • Exposed Barclays executives to cutting edge innovation and highly curated insights: to promote culture change and influence people policy

  • Positioned Barclays at the forefront of innovation

  • Provided Barclays direct access to our high quality network and community of global startups, entrepreneurs and innovators

  • Promoted the Barclays brand and messaging to a key audience of global influencers, innovators and corporate & brand executives

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