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CASE STUDY - Claro Startup Showcase

Uncovering the most promising startups for Claro

 

Latin American telecom giant Claro and Unbound worked together to identify the best companies in e-commerce, AI, education, entertainment, among other relevant verticals based in the Americas.

After receiving over four dozen applications, 15 companies were invited to participate in a competition during Unbound Miami, where they took the stage to pitch in front of a live audience and judges representing Claro as well as South Florida’s tech ecosystem. On this day, five winners were chosen.

The winners then travelled to Guatemala to visit Claro’s Central American HQ, where they met senior managers from the company’s various business groups, and participated in a final pitch competition in front of representatives from the local ecosystem and members of the press.

Interested in partnering with Unbound? Contact Mark at mark.hudson@unbound.live. 

  • ''unbound is the place where innovation, technology and entrepreneurship meets and generates synergies and collaboration between large companies, institutions and startups, and gives them a wider perspective, in an ambience, full of good energy and vibes. It’s one of the best kept secrets of worldwide innovation and entrepreneurship, by far one of the best lineups of international speakers and leaders, and finally, one of the best platforms for networking and for exploring business opportunities.’'
    Jaime Matus
    Regional Marketing Manager, Claro Central America

 

Key Deliverables

  •  Identified 15 cutting-edge e-commerce, AI, education, entertainment that took the stage to pitch at Unbound Miami

 

  • Created a huge buzz around the live Startup Shpwcase and final pitch competition in Guatemala

 

  • Unbound also provided a senior speaker that engaged in conversation on-stage during the final in Guatemala, introducing him and his company to the local ecosystem while providing inspiring insights

ROI

  •  Promoted the Claro Startup Showcase narrative both to a wide range of tech innovators in the region as well as other corporates

 

  • Provided an opportunity to scout, engage, and evaluate key startups for potential partnerships with Claro

 

  • Both the festival and the final in Guatemala acted as a key regional innovation gathering for Claro, startup founders and Guatemalan tech stakeholders

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