Cedric is the Head of Digital Marketing for OCBC Bank in SG with responsibility over 4 focus areas – Developing Marketing Tech Infrastructure for the bank, Online KPI’s, Creating Digital Centre’s of Excellence and Social as a Business Driver. In addition to his Digital role, Cedric also holds the additional portfolios of Product marketing and driving the Silver Segment strategy. Cedric is passionate about all things digital and has taken on an additional responsibility of growing digital literacy at OCBC by holding quarterly digital courses at OCBC Campus.
Prior to joining OCBC, Cedric led the Digital Business in SG for Havas Media and led the Social Media brand, Socialyse for 4 years. Cedric has honed his Marketing Skills across South Asia and SEA with 10 years of Marketing and P&L experience at Western Union FSI, backed by a Sales and Marketing stint with a top FMCG organization in India.