The Unilever Foundry Startup Battle

Calling all Data and AI-driven startups 

Apply to Pitch at the Unilever Foundry Startup Battle at innovfest unbound


On 5 & 6 June 2018 at innovfest unbound, 20 of Asia’s most promising startups will come together for this year’s Unilever Foundry Startup Battle. It will showcase groundbreaking Data and AI-driven startups with a solution / product in the Marketing, Advertising, E-commerce, or Retail vertical.

If you are unlocking the potential of Data and AI and pioneering the future, please apply below before 15 May 2018.

The winner will have the opportunity to work with Unilever Foundry and receive a cash prize of $5000!

Click here to learn about the Unilever Foundry.

What You Need to Know: 

Selection Criteria for the applications

Based on the following criteria, a selection panel will shortlist 20 startups to present at the semi-finals on June 5 (day 1 of innovfest unbound).  To qualify for selection for the Startup Battle:

  • Data / AI should be part of the core solution and NOT just producing data as product output.
  • The startup should have a functional technical team in Data / AI.
  • The solution / product must have direct relevance or use case in the four verticals: Marketing, Advertising, E-commerce, and Retail.
  • The solution / product solves a significant challenge(s), or complement and accelerate outcomes. It should have some target market validation in its business proposition and feasibility, and ideally ready to scalable with a clear business model.

Judging Criteria for the Battle 

Based on the following criteria, a judging panel will choose the winner of the Battle at the Grand Finale on June 6 (day 2 of innovfest unbound).

  • Innovation - How unique is the solution, its use of data and technology, and / or its use cases?
  • Desirability - Is it clear how the solution is delivering value to (or solving a significant problem for) customers / users?
  • Feasibility - Does the startup have the resources and partners to deliver the product or service to customers / users?
  • Sustainability - Is the business model (its cost structure and revenue streams) a sustainable one?

The Schedule

Applications close  May 15

We will close applications to apply to the Battle

Selection of startups May 20

The jury will review all the applications and we will announce the 20 shortlists semi-finalists. 

The Two Semi-Finals June 5 

The semi-finalists will pitch for three minutes followed by four minutes Q&A with the jury in 2 x semi-final competitions. 

The Grand Finale  June 6

Six companies in total will progress to pitch at the Grand Finale (three selected at the end of each semi-finale) happening on the Main Stage. 

Why Pitch at the Unilever Foundry Startup Battle?

Opportunity to win a Cash Prize of $5000

Opportunity to work with Unilever Foundry team

Opportunity to exhibit in the unbound50 ASEAN

Receive two delegate passes

Access to panels & workshops

Network at the Urban Experience

Winner 2017 - Jumper.ai

  • From the time of applying to the startup battle, battling it out through semi-finals to the main stage and winning it was a mind-blowing experience. The doors that opened post the battle were totally apt for our business and we continue to maintain a fantastic relation with Unilever and Unbound alike.
    Yash Kotak

unilever            foundry


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