05 Jun 2018
Brands have more platforms and channels on which to tell their stories, and more technologies to leverage when building their narratives, than ever before. The evolution and innovation in brand storytelling goes hand in hand with the rise of technology. But knowing where, how, on which platforms, and to which audiences to tell those stories is a complex business. While technology has lowered barriers to entry for innovative brands to craft and share their narratives, the fundamental elements of good story remain unchanged.