DUNDEE: THE CAMPAIGN THAT HELPED TOURISM AUSTRALIA WIN THE SUPER BOWL
05 Jun 2018
Gain insight into the magnetic brand idea behind one of the biggest Super Bowl campaigns ever executed. In 2018 Tourism Australia convinced the world a new Dundee film was on the horizon, but this was all an elaborate rouse to showcase the world-class experiences on offer in Australia. From an unbranded launch, unique audience targeting, to building world-class data and targeting infrastructure, Come listen to Leigh Terry, CEO IPG Mediabrands APAC interview Lisa Ronson, Chief Marketing Officer Tourism Australia about the lengths required, and lesson learned, from delivering such an ambitious idea.