E-SPORTS: ARE YOU GAME?
E-sports has come crashing into the media industry. Astonishingly, the streaming of e-sports – and associated advertising and marketing opportunities – has become worth more than some of the world’s most-recognised sports leagues. To think only gaming brands stand to benefit would be foolish. But being a co-innovator in the e-sports space is not straight forward, especially when the potential synergies are not immediately clear.