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TRANSFORMING BRANDS

05 Jun 2018
Main Stage
Main Stage

How do brands leverage innovation and innovative ideas to transform themselves? This is beyond digital transformation. This is about enabling an innovation culture where forward-thinking and new ideas can thrive. It goes beyond simple PR exercises. It’s about real leadership, taking risks, and being open to fundamentally new models and paradigms so that the brand can reinvent and renew itself – like a snake shedding old skin.

Chairperson
Louise Lucas, Correspondent - Financial Times
Speakers
Javier Meza, Marketing Vice President APAC - The Coca-Cola Company
Mieke De Schepper, Chief Commercial Officer - Expedia Group
Richa Goswami, Chief Total Brand Experience Officer - Johnson & Johnson APAC
Vivek Ramachandran, Head of Growth & Innovation - HSBC

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