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IN SEARCH OF VIRALITY

05-Jun-2018
CONVERGENCE
Convergence

The idea of virality is nothing new, but successful viral content and campaigns can still be a big boon for brands. Armies of consultants and agencies are hired every year to do just that. So what is the secret sauce of virality in 2018, and why should the world’s biggest brands care about it? After all, there are more pressing corporate matters to attend to…

Chairperson
Prerna Suri, Broadcast Journalist
Speakers
Byron Perry, Founder & CEO - Coconuts Media
Caroline Troman, General Manager of APAC - Brave Bison
Julian Tan, Singapore Press Holdings - Chief of Digital Business
Karl Mak, Co-Founder - SGAG & MGAG

Organisers

2018 Partners - A Selection

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