AGILE GIANTS: CORPORATE INNOVATION
Corporate innovation has been talked about for years. At its most basic, it’s the need for business and brands, with all their legacy systems and infrastructure, to adopt new technology and platforms. It’s about serving their customers in new, digitally-aligned and innovative ways. Cloud computing is a big part of it, helping businesses to become leaner and more agile. So where are we up to with corporate innovation? And what are the do’s and don’ts for brands already on, or looking to start, that journey?