Alan Ma

Alan Ma

Ruder Finn Innovation Studios, Head of RFI China

Ms. Ma is a senior marketing and communication professional with 16 years of solid experience in both agency & inhouse positions across all marketing communications functions in various industries, specializing in strategic marketing & communication, stakeholder engagement, digital communication and CSR.  Aside from her expertise in communication, Ms. Ma has been actively involved in training programs for reputable companies such as Lenovo, Nokia, Oracle, Samsung, Symantec and Tencent, among others. Her trainings have been commented by the trainees to be very useful and impressive with clear logic and vivid samples, and her articulation is interactive and humorous, never “boring”.

Prior to joining RFI in July 2016, Ms. Ma was the practice lead for the Technology Practice of Edelman China since 2014. Prior to re-joining Edelman, Ms. Ma was the Marketing Head for King & Wood Mallesons, one of the world’s leading law firms. During her tenure, she was in charge of the firm’s overall business development, marketing communications, e-marketing & client insight functions. Prior to this position, she held the roles as the Marketing Manager for British Standards Institution Greater China region and Marketing Manager for Motorola’s Enterprise Mobility business Greater China region. In both companies, she was accountable for the organization’s overall marketing communication & BD strategy and implementation including branding, PR & corporate communication, product marketing, e-marketing, channel marketing, tele-marketing. She was also involved in sales operation on a daily basis.

Ms. Ma started her communication career with the Technology Practice in Weber Shandwick China in 2000. Years later, she joined Edelman as the Account Manager, responsible for monitoring accounts for several world leading IT organizations. Moreover, she has grounded experiences in serving clients beyond the IT sector such as the healthcare, corporate and consumer industry clients. Her professional approach and deep understanding about the industry has enriched the IT practice, leading to continuous successes throughout the year.

Ms. Ma holds a bachelor’s degree of English from Beijing Foreign Studies University.



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