Dr. Alexander Kotouc is Head of Product Management BMW i at the BMW Group. BMW i is a comprehensive and ground-breaking concept for sustainable mobility. It represents visionary electric vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. And it thrills with its innovative vehicles: the all-electric BMW i3, a locally emission-free car for city driving that is sustainably designed throughout, and the BMW i8 as the most progressive sports car.
Alexander is a graduate of the Ludwig-Maximilian University Munich, Germany and holds a PhD in Marketing and Consumer Behavior of the University of St. Gallen, Switzerland. Alexander has professional management experience in several industries, including consulting, retail management, FMCG, telecommunication and finance before joining the BMW Group in 2007. Alexander’s previous roles included head of the BMW Group employee brand training academy as well as several positions within the marketing and product management department. He currently resides in Munich, Bavaria, where he was born and raised.