Justin Choo oversees the overall strategic business and product directions of Knorex (https://knorex.com), a company focusing on providing Precision Performance Marketing technologies and solutions to the world’s leading brands and media agencies. Headquartered in Singapore, Knorex has offices in Australia, China, India, Malaysia, Thailand and Vietnam. Before Knorex, Justin was a Data Mining researcher at A*STAR, Singapore and received his Ph.D. in Bioinformatics from National University of Singapore. He has immersed himself in data mining, data integration, natural language processing, text processing and text mining for more than 18 years. Earlier, he cofounded and exited a startup developing stock charting solutions targeting B2C and B2B.