Madelaine Coates is the Regional Leader for Purple across the Asia-Pacific region. Purple’s cloud-based software enabled over existing WiFi networks provides businesses with the same in-depth understanding of their physical spaces that website analytics have delivered for years.
Madelaine and her team are focussed on building relationships with service providers and service integrator partners to strengthen and extend Purple’s presence across divisions outside the managed service group. Since joining Purple, Madelaine has taken business relationships with providers across APAC to the next level by driving mutual business across hospitality, retail, leisure and retail banking industries.
A visionary leader and negotiator, Madelaine joined Purple from Polaris Communications where she held roles as both Channel Director and Sales Director building up a multimillion dollar business with Telstra.
Madelaine’s career tracks more than 15 years across many industries. She is recognized in the Australian telecommunications industry as a positive influencer with a proven background in delivering results and developing long term strategic partnerships at Director and C-Level within large blue-chip companies, Tier-1 channel partners and APAC's largest Telcos.