Syaheed MSBI

Syaheed MSBI

Head of Track Marketing (APAC), Believe Distribution Services

With a commitment to music for over 15 years, spanning music production, artist management, club promotions and now in distribution, Syaheed has been an advocate and firm believer in Singapore music.

At Believe, Syaheed oversees the Southeast Asia + AUNZ operations & leads the APAC trade marketing division. Believe is committed to providing smart distribution and marketing services to independent labels and artists worldwide. We focus on developing useful tools to serve the end-to-end supply chain for music distribution, and build teams of dedicated music professionals to develop our client’s digital strategy. In Singapore, Believe have worked with labels like Darker Than Wax, Umami Records, S.N.O, and artists like ChaBanSheng, Haneri, THELIONCITYBOY, Gentle Bones, Linying, Charlie Lim, Falling Feathers, to name a few.

Syaheed is also part of The Music Society, Singapore (SGMUSO), a non-profit organization aimed at developing skills, advocacy & opportunities for Singapore music. SGMUSO works with artists, music business practitioners, students, and government officials to form strategy and manage resources to grow & market the Singapore music industry, both at home and abroad.




A Selection of 2018 Partners


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