Nicola Eliot is a global citizen, born in the U.K and raised all over the world. She came to Singapore 10 years ago and has since made it her home. Nicola studied marketing and psychology from St Andrews and Edinburgh universities, and married her education with her love of content and production in her first role with Estee Lauder pte ltd. Responsible for helping to manage the promotions and production of Estee Lauder key campaign content, Nicola began her 12 year journey connecting beautiful content with brand messaging, and understanding how to achieve the maximum value for the audience as well as the brand.
In her previous role, she took on brand strategy and Integrated marketing solutions for an independent production company Imagine Group, where together with her team, she was responsible for the development, strategy and marketing of some of Asia’s first and most successful pan regional reality productions, all of which were conceptualised as growth vehicles for specific brands. These shows include: The Contender Asia (Mark Burnett co pro) The Challenger (Emmy nominated) The Apartment (4 continuous seasons on Fox’s Starworld) and Fit for Fashion, made for some of Asia’s biggest blue chip brands including: Fitness First, Dulux, Sime Darby, Great Britain, Zalora, Clarke’s and Nestle.
In her current role with BBC, Nicola has built and leads the APAC creative team in creating innovative and impactful solutions across BBC World News, BBC.com and BBC social platforms that empower brands to reach the right audience, with the right stories to achieve awareness and growth in the APAC region. The BBC StoryWorks team provides a full creative service, with end to end ideation, brand and growth strategy, production and campaign management.
Through these experiences, Nicola has gained a 360 perspective on developing brands through content, enabling her to develop, produce and manage the multi format and multiplatform campaigns that reach out and touch today’s consumer where it matters to them the most.