Siva’s role at Adobe provides him with insights into how marketers are applying new technology to traditional techniques in order to drive business growth. “Adobe’s customers across Asia Pacific are engaged in some incredibly innovative digital and social marketing programs. Listening to our customer base and ensuring our technology and solutions are closely aligned to their needs is a constant inspiration.”
As part of his regional duties, Siva also leads Adobe’s industry specialist team providing executive level consulting and digital roadmaps for Adobe’s most strategic customers.
Siva has 15+ years’ experience in the industry, eleven of these in Asia Pacific. He joined Adobe in 2011, having held senior roles for many years with companies including Interwoven, where after running APAC marketing, he led the regional Optimost business. He started his career with Cisco Systems in the UK before joining Mirror Image, the content delivery provider, in a role that brought him to Singapore.