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Unilever Foundry Startup Battle

Unilever & Unilever Foundry at Innovfest Unbound

Taking Smart Retail Startups to the Next Level with Unilever Foundry


Unilever & Unilever Foundry are platinum partners at Innovfest Unbound, Southeast Asia's largest & most exciting innovation festival. This year, Unilever, together with Unbound, scouted for 20 of the most exciting smart retail startups from around the world set to revolutionise the industry and will showcase them at the festival.


Meet the Startups

In early 2019 Unilever & Unilever Foundry, together with Unbound, completed the quest to identify twenty startups from across the globe set to unlock the potential of smart retail. Find out who they are below!

Unilever's Smart Retail Focus Areas

Clicks to Bricks

  • Rewards / Incentives
  • AR / VR
  • Customisation
  • Recommendations
  • Conversational AI

 Clicks to Bricks

Retail Experience

  • Point-of-Sale
  • Inventory
  • Shopper Analytics
  • eCommerce Enabler

Retail Experience Back End 

Retail Experience

  • Proximity Marketing
  • Unmanned Stores
  • Vending
  • Smart Packaging
  • Traceability

Consumer Facing Retail Experience

Post Purchase

  • Loyalty
  • Reviews



Post Purchase

The Unilever & Unilever Foundry Startup Battle

During Innovfest Unbound, Southeast Asia's largest & most exciting innovation festival, Unilever Foundry and Unbound will jointly present all twenty shortlisted Smart Retail startups in Semi-Finals on 27 June on the Pitching Stage. Five startups will then be invited to pitch again on the Main Stage during the Unilever Foundry Startup Battle Grand Finale at the end of 28 June. The winner will receive the opportunity to collaborate with Unilever Foundry and an SGD$5,000 cash prize.

Semi-Final 1

Pitch Stage
11:30 - 12:30 27 June 2019

Semi-Final 2

Pitch Stage
17:30 - 18:30 27 June 2019

Grande Finale

Main Stage
17:15 - 18:15 28 June 2019

About Unilever Foundry

A Global Platform for Partnering with the World’s Best Startups

Unilever Foundry is Unilever’s global platform for partnering with the world’s best startups to accelerate business innovation on a global scale. We identify and leverage the latest technologies from around the world, and exchange knowledge to solve business challenges through collaboration with Unilever and our 400+ brands, across 190 countries.

Unilever Foundry Logo

Countdown to Innovfest Unbound


Organised By

In Partnership With


In Support Of


Held In and Supported By


Grand Partner - 2019


Platinum Partners - 2019


Gold Partners - 2019

Exclusive Partners - 2019

Silver Partners - 2019

Bronze Partners - 2019


Partners - 2019

Media Partners - 2019


Institutes of Higher Learning - 2019

Community Partners - 2019


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