Highlights of unbound London 2017

We are currently working on the agenda for unbound London 2017.

Watch this space for updates.


MAIN STAGE: Agenda
Day One: 19th July


09:20             WELCOME AND OPENING REMARKS

Daniel Seal, Founder & CEO, unbound


09:30             OPENING KEYNOTE


10:00             PANEL: THE SELF-DRIVING CAR RACE

The race to be the first to get self-driving cars officially on the road has picked up significant pace in 2017. unbound London brings together a selection of manufacturers leading the AD race to review results from initial testing and explore the development process of what is set to be one of the most important innovations over the last decade.

Moderator: Rich Preston, Senior Broadcast Journalist, BBC World Service
Panel: Stewart Callegari, Director Product Planning & Autonomous Driving Lead, Nissan
Representative TBC, Audi
Carla Gohin, Head of Research & Innovation, PSA Peugeot Citroën


10:40             IN AN ELEVATOR WITH…

New for 2017, unbound invites a selection of well-known start-ups to give an overview of their journey to date, sharing lessons learnt along the way and plans for the future.

 Aron Gelbard, Co-founder & CEO, Bloom & Wild    

Launched in 2013. Bloom & Wild is using technology to re-imagine flowers. Bloom & Wild makes it possible to order flowers in under a minute, and through-the-letterbox delivery means that receiving their flowers is as easy as receiving a letter. They are already the UK’s top rated online florist.


10:50             SPOTLIGHT ON ADTECH

The evolution of adtech is rapid and seemingly relentless. Programmatic is set to grow by over 30%; the use of artificial intelligence is orchestrating the delivery and decision making process; Ad blocking may exceed 50% by the end of 2017; mobile will be the biggest online ad market by 2020…the list goes on.

As consumer time spent on digital media continues to increase, unbound London brings together a selection of adtech experts to explore the key trends for 2017 and beyond including:

  • How AI will revolutionize digital marketing
  • Optimizing the customer experience through personalization
  • Exploring developments in programmatic buying and selling, including mobile and header bidding
  • Reviewing less intrusive technology solutions to combat the growth of ad blocking

Moderator: TBC
Featuring: Jane Loring, VP Brand Partnerships, Playbuzz
Adele Cooper, Managing Director, Pinterest


11:40             PANEL: BRINGING WORLD EVENTS ONLINE –  EXPLORING LIVE VIDEO

Live video is set to storm 2017, which a huge 43% of marketers planning to use it. From the World Cup to music festivals, events and live video are leading much of the explosion. In this discussion, we explore the how, what and why including:

  • Finding the right content for your audience
  • How brands decide on delivery partners
  • How technology is driving live video, including the role of VR & AR
  • Reviewing the key challenges and opportunities of using live video

Moderator: Andy Dangerfield, social media editor, BuzzFeed
Panel: James Kirkham, Head of Copa90 & Chief Strategy Officer, Bigballs Media
TBC, Facebook
TBC, The Economist


12:20             IN AN ELEVATOR WITH…

Eugen Miropolski, Managing Director, WeWork

Since its New York launch back in 2010, WeWork now has more than 250 employees and locations 13 countries, including multiples locations in the UK. With a value of over $15 billion, WeWork is one of the most innovative unicorns out there.


12:30             BIG IDEA: HOW DIVERSIFICATION SAVED TOMTOM

After record profits in 2007, TomTom hit a bump in the road by the end of 2008. The economic downturn and the introduction of maps on smartphones forced TomTom to reassess their route. The answer? Diversification. Last year alone, TomTom announced seven new consumer products including fitness wearables and HD mapping for Autonomous Driving.

One of the founders back in 1991 and still at the helm, Corinne Vigreux reviews the TomTom journey to date, discusses how they were able to diversify their offering, and outlines what new innovations the company is working on.

Speaker: Corinne Vigreux, Founder, TomTom


13:00             IN AN ELEVATOR WITH…

Daniel Murray, Co-founder, Grabble

Grabble was originally launched in 2013 with the idea of curating high street fashion, whereby users could save pieces by “grabbing” them.

Relaunched in August 2014 as an app with a native checkout that accepts Apple Pay alongside credit and debit cards, Grabble has been described as “ASOS meets Pinterest, with sales alerts” and “Tinder for fashion”.


13:10             LUNCH BREAK


14:15             BIG IDEA: THE IMPORTANCE OF TRUST FOR THE FUTURE OF FINANCE
Advances in technology improve consumer convenience and accessibility to pay, but simultaneously expose them to greater security vulnerabilities.  So how can you improve the user experience while protecting them? How can innovations in biometrics, artificial intelligence and chip technology ensure that that digital payments can be trusted?

Ajay Bhalla leads Mastercard’s security solutions division where they face these challenges every day in order to protect their customers and consumers. He comes to unbound London to discuss how a collective effort is required and to share insights around digital adoption across the globe, who is winning and why trust is central to all of our success.

Speaker: Ajay Bhalla, President Global Security, Mastercard


14:40             IN AN ELEVATOR WITH…

Petko Plachkov, Co-founder & MD, CommuterClub

Founded in 2013, CommuterClub retails and provides loans for annual season tickets, allowing commuters to pay for them in monthly instalments. The company is backed by world number 1 tennis ace Andy Murray.

As of 2016 CommuterClub had over 10,000 customers and £20mn of loans to date.


14:50             SPOTLIGHT ON RETAIL

Selling a good product is no longer enough. Consumers want a fun, interactive and lasting experience both online and offline.

In this segment, unbound London brings together a selection of retailers and providers to present their unique insights and current project plans on a range of topics including:

  • Creating truly personalized experiences
  • Understanding how to create a seamless experience from website to shop floor
  • Exploring technologies set to shape the future of retail, including AR, VR and AI
  • How to collate and capitalize on your online and offline data

Featuring: Ephriam Luft, Chief Product Officer, FarFetch
Kemal Kuntawala, Head of M&S Venture Lab, Marks and Spencer
Gemma Proctor, Senior Director Research Consultancy and Customer Success, Vision Critical


15:40             BIG IDEA: BOILER ROOM ON THE VALUE OF THE EXPERIENCE ECONOMY

Founded in a small space of the same name at a warehouse in 2010, Boiler Room is now a global online music and content broadcasting platform. It offers what it calls “music TV for the internet age”. From humble beginnings, Boiler Room now regularly reaches audiences both online and offline from Rio to Beijing, Montreal to Lagos, Sydney to Belfast.

Boiler Room has created unique experiences with a range of brands including Ray Ban, Red Bull and Budweiser. Blaise Bellville comes to unbound to discuss how to secure brand partnerships, how to work collaboratively whilst retaining authenticity, and ultimately how to ensure you’re giving your audiences what they want.

Speaker: Blaise Bellville, Founder & CEO, Boiler Room


16:10             IN AN ELEVATOR WITH…

Jack Tang, Co-founder & CEO, Urban Massage

Urban Massage is an app connecting users with professional and vetted massage therapists to your door within 60 minutes. Currently operating in 7 cities including London, Paris and Vienna. Founded in 2014, the company has raised 3 rounds of investment from top London VC firms including Passion Capital, Felix Capital and the LCIF.


16:20            FEMALE FOUNDERS STARTUP BATTLE

The number of female founders remains low. In the US its 17%, and in the UK even less at just 14%. And, it’s reported that a mere 10% of global venture capital investment is given to female entrepreneurs.  At unbound we’d like to help to change that.

We’ve invited 8 of the top female founders from across Europe to take part in a live, interactive startup battle. The winner will not only just bragging rights, but also investment to the tune of the sponsor.


17:00             TECHCRUNCH PRESENTS…

Details TBC


18:00             DAY ONE ENDS


THE URBAN EXPERIENCE


MAIN STAGE: Agenda
Day Two: 20th July


09:20             WELCOME AND OPENING REMARKS

Daniel Seal, Founder & CEO, unbound


09:30             BIG IDEA:  EAT SLEEP WORK REPEAT – CAN WE WIN THE BATTLE VS WORK?

Is routine the ultimate innovation blocker? As work becomes more demanding and ‘meetings about meetings’ seem to have become common place, is it time to reassess what work is today and to set about changing it?

Twitter’s Bruce Daisley thinks it is. So much so, that he has created a weekly podcast and invites special guests along to try and figure out how we can find time for creativity and innovation in an accelerating world. Daisley comes to unbound London to share what he’s learnt so far, and discuss how we can move from daily drudge to daily discovery.

Speaker: Bruce Daisley, European VP, Twitter


10:00             PANEL: UNDERSTANDING TODAY’S CONNECTED CONSUMER

The connected consumer market is rapidly evolving into an integrated space that crosses mobile, laptops, and wearables. In fact, 87% of consumers use more than one device simultaneously.  At each touchpoint, customers are looking for a customized experience that is optimized specifically for them. This panel will address the key behaviours of today’s connected consumer in a bid to understand how best to engage with them to increase engagement and maintain loyalty. Topics to be discussed include:

  • Generation differences: breaking down millennials, Gen X and Baby Boomers
  • Responding to demand for real-time interactions
  • How to effectively communicate across platforms
  • Trading data for services and personalisation


Moderator: Oded Vardi, Co-founder, TLV Media Lab
Panel: Mariano de Beer, Chief Commercial Digital Officer, Telefónica


10:40             IN AN ELEVATOR WITH…

Jim Cregan, Founder, Jimmy’s Iced Coffee  

Dorset lad Jim Cregan discovered ready to drink Iced Coffee while on a trip down under. Upon returning home, he decided to launch his own Iced Coffee range. With the help from his sister, they created their brand and launched in Selfridges in April 2011. Their products can now be found in over 3,000 outlets in the UK including, Tesco, Waitrose, Sainsbury’s, BP, Morrisons, Wholefoods and many more.


10:50             SPOTLIGHT ON FINTECH

The financial industry is going through a time of significant disruption driving largely by digital transformation.

With the fintech industry now worth an estimated $867b across more than 1000 companies, unbound London brings together a selection of experts to explore the key opportunities and challenges. Topics to be covered include:

  • How banks and fintech will collaborate in the new era of Open Banking
  • Banking automization including the mainstream introduction of chatbots, machine learning and AI
  • Implications of the wider distribution of blockchain services as we move towards a cashless society
  • How technology can help build trust through security
  • Increase in mobile transactions

Moderator: TBC
Featuring: Chelsey Hardy, FinTech & Innovation Lead, J.P.Morgan
Richard Ellis, Head of Strategy & Head of Innovation, Commercial and Private Banking, RBS


11:40             BIG IDEA: POWERING ENTREPRENEURS – THE SQUARE STORY

Founded in California in 2009 by entrepreneurs Jack Dorsey and Jim McKelvey, Square started out as a simple way for small merchants to take credit and debit card payments, and has grown into a $6bn public company providing a suite of tools for small and medium sized enterprises.

Hear from UK Lead Sarah Harvey about how Square has used data and insights to grow its own business, and how Square’s technology has allowed 2 million business owners around the world to start, run and grow their companies too.

Speaker: Sarah Harvey, UK Lead, Square


12:00             IN AN ELEVATOR WITH…

Emily Forbes, Founder, SeenIt

Emily discovered the potential of collaborative storytelling whilst making a film about rhino conservation protesters, where she noticed that everyone was capturing the activity on their phones. With that, Seenit was born: a video collaboration tool that enables companies to produce high impact video at scale by engaging their own communities of employees, customers and fans around the world.


12:10             SPOTLIGHT ON MEDIA & ENTERTAINMENT

Content creation, consumption and distribution continue to evolve across the media & entertainment space. With consumers presented with a seemingly endless array of options, companies need to branch out and embrace new technologies and innovation.

In this segment, unbound London explores the opportunities and challenges of this crowded space, covering topics including:

  • How to extend media experiences into physical experiences with live events
  • Exploring how technological advancements are reshaping transactions and business models
  • How to effectively respond to the direct to consumer revolution, looking specifically at how traditional media companies are responding to OTT providers
  • Emerging developments in augmented and virtual reality and the implications for content creation

Moderator: Stephen Lepitak, Editor, The Drum

Featuring: Jonathan Lewis, Head of Innovation, Channel4
Aksel van der Wal, executive vice president, digital ventures and innovation, Turner International
Asaf Peled, CEO, Media Minute


13:00             LUNCH BREAK


14:00             IN CONVERSATION WITH YOSSI VARDI

                        Details to follow


14:30             PANEL: CAN INNOVATION BE TAUGHT?

Disruptive innovators think differently. They seem to have a skill-set that enables them to connect the dots in ways others can’t. But is this really an exclusive club, or can this skill-set and in turn innovation be taught? unbound London brings together a selection of inspiring mind to discuss:

  • Unpacking the innovators DNA
  • Leadership, structure and how to create a future-thinking culture
  • Use of games and storytelling
  • What role can government bodies play?

Moderator: Frank Meehan, Co-founder SmartUp.io, Partner, SparkLabs Global VC, Board of Lifesum, SpinList. Former BoD Spotify, Siri, Summly

Panel: Jekaterina Novicka, Chairwoman of the Board, Startin.LV
Amit Shafrir, Consumer Internet & Mobile Entrepreneur

Steve Leonard, Founding CEO, SGInnovate
Maurizio Rossi, Founder, CoCEO H-FARM member of Kellogg Innovation Network member of VATC -Vatican Art Technology Council


15:10             IN AN ELEVATOR WITH…

Giovanni Daprà, Co-founder & CEO, MoneyFarm

Moneyfarm was founded in March 2011 with a single mission: to make low-cost, low-stress wealth management a reality for everyone. MoneyFarm was the first European robo-advisor and remains one of the largest.


15:20             BIG IDEA: PITCH@PALACE

Pitch@Palace, the initiative set up by the Duke of York to help entrepreneurs amplify and accelerate their ideas, returns to unbound London to host a discussion with this year’s finalists, including the overall winner.


15:40             Session TBC 


16:10             PANEL: UNDERSTANDING THE EVOLUTION OF CORPORATE INNOVATION & WHAT IT MEANS FOR START-UPS


unbound London brings together leading corporates from the worlds of banking, technology and consultancy to explore how innovation is changing at multi-national organisations and what this means for the ways in which they work with start-ups. Topics to be covered include:

  • Build, buy or partner?
  • Near term goals vs star-gazing
  • Process and pace of adoption of new technologies
  • It’s good to talk: best practice in two-way communication

Moderator: TBC
Panel: Elly Hardwick, Head of Innovation Deutsche Bank
Warwick Hill, CEO-in-Residence and Managing Director, Microsoft Accelerator
James Ashall, Director, Global Innovation, Diageo
Raggi Saggi, Head of Marketing, Google       


16:50             CLOSING KEYNOTE TBC


17:20             DAY TWO ENDS


               

When & where: 2017

19th & 20th July 2017
08:30AM - 19.00PM

The Old Truman Brewery

91 Brick Lane
London
E1 6QL
United Kingdom

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