CASE STUDY - Salesforce & SGinnovate

A spotlight on AI with Salesforce, SGInnovate and Unbound

Salesforce partnered with Unbound and SGInnovate for an intimate hosted seminar on the future of Artificial Intelligence, as part of the Unbound Presents series of bespoke content pieces and innovation days. Salesforce, voted the world’s most innovative company by Forbes Magazine in 2017, chose Unbound as a trusted partner to create a three-hour seminar and networking evening. Taking place at the historic Arts House, Singapore, Unbound brought together some of the world’s brightest minds to discuss the future of AI, its potential and pitfalls, and how it can exist in both the public and private sector.

In partnership with SGInnovate, Unbound helped create the agenda which included the following senior speakers:

  • Chan Cheow Hoe, Deputy Chief Executive and Government Chief Information Officer, GovTech

  • Dr. Richard Socher, Chief Scientist, Salesforce

  • Steve Leonard, Founding CEO, SGInnovate

  • What we like about unbound is it brings together different companies, different startups and different people from various industries
    Ruchir Rodrigues
    MD, Digital Banking, Barclays
  • It’s bringing together investors and startups and entrepreneurs all in one place to be able to really find the synergy to build great companies
    Don Dodge
    Developer Advocate, Google Inc.
  • It’s a great place to meet people and make magic happen
    Jo Wells
    VP of Digital, Viacom (MTV and Comedy Central)

Key Deliverables

  • 360 degree event delivery of a 3 hour seminar session including the planning of content, marketing strategy, delegate generation and support & logistics.

  • An 8 week marketing campaign to create a delegate list made up of senior decision makers from large corporates as well as government agencies and existing and prospective Salesforce clients.

  • Onsite delivery of a beautifully run and managed seminar with world class content, seamless event management, and a room full of senior delegates.


  • Curated a delegate list of over 150 senior cross-vertical decision makers from Singapore’s corporate and government fields. 

  • Showcased Salesforce’s advanced Einstein AI technology to a room full of prospects, as well as enabling informal conversations for the Salesforce team with relevant government agencies, vital to the ongoing dialogue around AI.

  • Created a visually stunning and mentally stimulating evening for existing and prospective partners featuring both content and a relaxed, informal networking evening.


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